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Our new brand – the return of Chiron

We have refreshed our branding to reflect the values of the College.

Our new brand sees the return of Chiron, the wise centaur.  Chiron represents the strong heritage and reputation of the College, as well as our progressive nature and the support that we provide to our membership.

Aesculapius, the Greek god of healing and considered the founder of medicine, was cared for by Chiron. 

Chiron was considered to be the eldest and wisest of Centaurs, and it was from Chiron that Aesculapius learned the art of medicine.

As well as medicine, Chiron’s youth-nurturing nature and educational skills embody our values and mission. He is moving forward and his clarion-style instrument represents the College acting as the voice of the profession, always working on behalf of our Fellows and Members.

Chiron and Aesculapius have been represented throughout the fabric of the College for many years.    The College has a strong heritage and reputation, and we pride ourselves on being progressive and working hard to support and represent the current and future generation of physicians.

Strategy to 2021: Setting the gold standard in healthcare

Our Strategy to 2021 sets out our journey for the next five years and how we will support the profession to deliver the gold standard in healthcare provision. 

There are many challenges facing the medical profession, not only in the UK but across the globe.  Sharing our experiences and collaborating internationally will position us to tackle these challenges together.  We are committed to growing our global community and promoting excellence in evidence-based medical practice, policy and education.

We will be guided by our values – to be Inclusive, Representative, Responsive, Supportive, Innovative, Excellent and Accessible - and inspired by our potential. 

We will build on our successes of the past, embracing our heritage while always looking towards the future.

Our mission is to enable physicians and their teams to deliver the gold standard in healthcare. 

Our vision is to be the ‘College of Choice’ for physicians and related specialties internationally.

In order to achieve this, the College’s aims over the next five years are to:

  • Promote excellence through evidence-based medical practice, research and policy
  • Improve public health and healthcare through international partnerships with multi-disciplinary clinicians and the public
  • Be the professional voice of physicians
  • Achieve international recognition as an innovator in medical education, training and standards
  • Share and promote our medical heritage

Our seven strategic objectives will progress our aims over the next five years. We will:

  • Deliver a varied education and training programme traditionally and virtually, expanding our reach and influence as an educator.
  • Deliver progressive quality improvement programmes and expand academic partnerships.
  • Expand the impact of the through the opinions and expertise of Fellows and Members and through public engagement.
  • Collaborate and innovate with UK partners in medical
  • Into improve healthcare for patients.
  • Deliver bespoke exhibition facilities and a programme of events to promote our

  • Deliver a resilient business model to underpin existing activity and new opportunities.

The College is here to represent the profession and be your collective voice.  We hope you will join us on our journey.