Vacancy: Marketing and Communications Manager | Royal College of Physicians of Edinburgh

Vacancy with:

Royal College of Physicians of Edinburgh

£34,176 per annum
Edinburgh
Permanent
35 hours per week

The Royal College of Physicians of Edinburgh is looking for a marketing expert who is passionate about delivering engaging marketing campaigns at a time of exciting change. We are recruiting a Marketing and Communications Manager who will be responsible for designing and delivering innovative campaigns to engage with our Members, Fellows and key stakeholders and commercial clients.

This is a fantastic role for someone with a strong customer focus and the ability to proactively engage with colleagues from across the College to deliver marketing activity that differentiates us from our competitors and helps us realise our ambition to be the ‘College of Choice’ for physicians and related specialties and help them to deliver the gold standard in healthcare.

The position will require someone to have strong marketing, business development and events knowledge as they will be responsible for overseeing a wide range of marketing activities across multiple channels. The successful candidate will provide marketing advice to teams across the College to help positively promote the College’s services and information to our membership, engage with existing and potential new members, and promote educational events to delegates and potential sponsors. You will also work closely with the Events team to promote the College as a venue for conferences, weddings, events and celebrations to potential clients and external audiences.

These are exciting times for the College. Our newly-transformed conference centre and public exhibition space is due to open later this year and presents an opportunity to grow and develop the events side of our business and raise the profile and reputation of the College at a local, national and international level.

About the Royal College of Physicians of Edinburgh

The College is an independent professional membership organisation and registered charity, which exists to support the profession to deliver the gold standard in healthcare provision.

Our five year strategy includes five main aims to:

Promote excellence through evidence-based medical practice, research and policy.
Improve public health and healthcare through international partnerships with multi-disciplinary clinicians and the public.
Be the professional voice of physicians.
Achieve international recognition as an innovator in medical education, training and standards.
Share and promote our medical heritage.

We represent over 12,000 Fellows and Members worldwide by improving their skills and knowledge, setting standards and developing policy and guidance. The College helps qualified doctors to pursue their careers in specialist (internal) medicine through our world-renowned education and training programme. We ensure that the views and practical clinical experiences of our membership are taken into account by health policymakers throughout the UK and communicated to the media and the public. We provide resources and information to support and facilitate professional development for physicians throughout their careers.

The Role

The successful candidate will:

Design and deliver marketing, communications and advertising plans to raise the profile of the College and promote individual projects and work streams.
Use the full range of marketing communications tools, including digital channels, social media, direct mail, events, and print advertising to develop engaging marketing campaigns to build the profile of the College with our stakeholders.
Manage and develop engaging online content, developing online social media channels and managing digital campaigns.
Use marketing campaigns to promote the benefits of the College to recruit, retain and engage with our Fellows and Members and informing them of our educational programme, events, activities and opportunities to get involved with the College.
Implement a comprehensive marketing plan (including promotion and pricing strategies) to optimise the events business through exploiting the College’s conferencing and events capacity and new public exhibition space
Promote the heritage of the College, the internationally acclaimed historic library and archives stored here, and the online resources available to Fellows/Members and other external audiences, and related events.
Advise on the College’s input into the marketing of the MRCP UK examinations and training programme.
Write creative copy for all communications materials, printed and online.
Identify strategies to maximise sponsorship income and support the identification of likely sponsors.
Raise awareness of the College’s international work and reach.
Support colleagues to ensure that brand guidelines are met in all internal and external channels and consistent messaging, tone and voice is used across all communications.
Develop and improve its external profile with possible benefactors, donors, the wider clinical community and the public.
Monitor, review and report on all marketing activity and results, including the impact of marketing channels for promotional activities.
Gain insight through market research to inform marketing activity
Support other short term projects as required with your market research expertise e.g. PR campaigns and identity reviews.

The Person

Essential skills and experience:

Educated to degree level or equivalent.
Strong experience of developing, managing and delivering strategic marketing plans.
Minimum of three years’ experience in a marketing role and ability to apply marketing experience on a cross-sector basis.
Proven track record of delivering within a multi-channel marketing environment.
Thorough knowledge of business development in marketing.
Strong event management experience.
Strong copywriting skills to develop creative and engaging copy for all communications.
Experienced in developing and running effective digital marketing campaigns and in the use and application of analytics.
Demonstrable experience of using online advertising tools, such as AdWords and Facebook, and knowledge of building online audiences via SEO.
Proven record in creating engaging content for web and social media channels, including the use of video content.
Experienced in utilising CRM systems to deliver marketing content.
Experience in planning and executing social media activity.
Strong sales and negotiation skills.
High level of competency in software packages in support of marketing activity.
Creative thinker with the ability to develop marketing projects within organisational constraints and limited budgets.
Excellent verbal and written communication skills with the ability to establish and maintain effective working relationships with a wide range of individuals and groups.
Excellent organisational skills and attention to detail with a demonstrable record of meeting deadlines and using own initiative to overcome challenges.
Excellent team player, with the confidence to contribute to projects and share experience and expertise with colleagues.
Self-starter and well organised to manage a varied portfolio and avoid conflicting deadlines.
Highly motivated to propose opportunities for improvement across the College.

Desirable skills and experience:

Possess a formal marketing qualification.
A background working for a membership organisation, education provider or conferencing business.
Relevant product and sector knowledge.
Experience of or interest in the health sector.

Remuneration Package

The salary for this role will be £34,176 per annum plus benefits. Additional benefits include:

Pension: with employer contributions of 7%.
Holidays: Generous annual leave entitlement. In addition, all employees receive 11 days public holiday/College close downs.
Life assurance scheme.
Long-term income protection scheme for those unable to work due to illness.
Cycle to Work scheme.
Discounted rates for use of the venue for personal events.