Reflecting international best practice, activities to promote organ donation by Health and Social Care (HSC) organisations in Northern Ireland will focus on two primary objectives to be implemented through six key commitments to drive increased rates of organ donation in Northern Ireland.
The College believes it's important that a long term communications programme should be developed to promote organ donation through local, regional and national initiatives through various platforms. The College recommends that the Department of Health should seek expert advice from those who have done this successfully, such as the team led by Rafael Matesanz in Spain. Conversations about donation are part of society in Spain and it is ensured that the public have awareness of organ donation through many different channels. A successful communications programme will embed the positive aspects of organ donation in the public’s consciousness.
